How will having your site listed on the first few pages help increase traffic and sales?

B to B Magazine said, "Studies have shown that second or third page rankings can increate Web site traffic by up to nine times. Top 10 rankings, or first page listings, can mean an additinal sixfold increase in traffic. The correlating impact in sales is also astronomical: 42% more sales within the first month of Top 10 listings and nearly 100% more the second month."

Numbes of Pages Looked at Before a Search is Concluded*:

First Page: 39%

first 2 Pages: 19%

First 3 Pages: 9%

More than 3 Pages: 10%

Search Marketing Fact Pack 2006 - Ad Age