Friday, May 1, 2009

Does your site address these customer concerns?

When we look at the most important factors that keep people from engaging in more online shopping, people say*:
  • Sites carts are too complicated 14%
  • Return/Exchange Policy 41%
  • Fraud Identity Theft 49%
  • Sharing Personal Information 53%
*Marketsherpas Econerce benchmark guide 2006

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